When used in the right way

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Here are some best practices to follow when writing your meta descriptions: Write unique meta descriptions for each page Use action-oriented text Include your target keywords Meet search intent Provide an accurate summary 3. Optimize your images Images play a crucial role in improving user experience. It's likely that you spend a lot of time selecting the right images to enhance your blog posts , product pages, and other important pages on your .

But do you spend as much time Azerbaijan WhatsApp Number optimizing your 's images?  images can contribute to your 's overall SEO and boost organic traffic. Here are four things you can do to optimize your images. Choose the best file format  speed is an important ranking signal, and images often contribute the most to the overall page size. Therefore, you need to optimize image speed to improve the overall performance of your . The first step in optimizing images is choosing the best file format. So let's look at ,  and WebP.




The most commonly used image formats on the web are  and  These two formats use different compression techniques, so file sizes can vary significantly between formats.  and  image size comparison Looking at the difference in file sizes above, it would be easy to declare  to be the clear winner. But it would be a mistake to systematically use  as the image format for your . While s are great for photographs (like in the panda image above), s are best suited for images that contain text, line art, etc. This illustration from Digital Inspiration illustrates my point.  vs.  WebP is another option that Google analyzes : “WebP is a modern image format that provides superior lossy.