How to keep your supermarket sales high in the coming months?

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What can you do to keep supermarket sales high over the next few months? It's no secret that the retail sector – like everyone else – has been going through a rollercoaster recently. In just a few months, we were able to observe a large increase and also a slight decrease in sales. According to data from the Brazilian Institute of Geography and Statistics (IBGE), retail sales volume grew 13.9% in May, the highest growth since the beginning of the historical series of the survey, which began in January 2000. Still, this increase was not enough for the sector to recover the losses recorded in March and April.

Thus, in the year to date, retail registered a drop of 3.9%. Furthermore, in the last 12 months, the scenario is stable (0%). In other words, despite all the ws data changes in consumers' routine and shopping habits, the retail sector is still one of the most stable in the country. However, the way in which customers began to relate to brands has changed considerably. It is up to you, the retailer, to understand these changes and know how to take advantage of this moment.



But after all, what can you do to keep your supermarket sales high in the coming months? Check out our tips and learn from this moment of adversity, taking the opportunity to strengthen your relationship with your client and boost your sales. Discover and explore technology to keep your supermarket thriving Firstly, it is past time to accept that technology is here to stay for good. Bringing with it infinite channels of communication, sales and customer interaction possibilities, technology aims to make life easier for retailers and their customers. Furthermore, with the change in consumer habits consolidated due to social isolation, the use of technology has become even more necessary.

According to the publication by Infobase Interativa with data compiled from Nielsen, Comscore, Global Web Index, Kantar and MindMiners, 13% of the Brazilian population purchased online for the first time in recent months. Still, another 24% of Brazilians are making more purchases online. And this is a trend that is here to stay. Even after the pandemic passes, it is expected that consumers will maintain some of the habits acquired during this period. This happens mainly because even those who had more reservations about online interactions and purchases began to understand and see this new way of life with more optimism.