How to Build and Grow Your Email List – Best Practices

bipuislam397@gm

Email marketing is still one of the most promising marketing channels with a 4300% ROI. But for any business to achieve the desired success with email marketing, you need to do it right. And it all starts with a good email list because any campaign, no matter how awesome it is, cannot be successful if you don’t have a sorted and clean list. Email list building and growth should thus be every email marketer’s top priority.

Let’s take a look at the two major challenges that email marketers face here-



Curbing the churn rate
Acquiring new subscribers
Curbing the Churn Rate
Email list churn is the number or percentage of Country Email List subscribers who quit your mailing list. List churn includes factors like unsubscribes and bounces and it eats up 25-30% of the average email list each year.

Ways to curb your churn rate
Give subscribers an option to set preferences
Conduct a survey to find out the kind of content they want to read
Use a double opt-in to ensure you have genuinely interested subscribers
Segment your list to send relevant, targeted emails
Create more engaging emails that provide a great user experience
Personalize and do it right
Send re-engagement series to retain a few of the disengaged subscribers
Acquiring New Subscribers
The easiest way to get a huge list of new subscribers is to buy a list. Hey, wait right there! The easy path is always more tempting but it’s the difficult path that is more rewarding they say. On a serious note, you should NEVER buy a list. Why?