Do you know the effective difference between HTML4 and HTML5? Yes or no, it doesn't matter, as that is not the topic of this article. It sounds like a joke but it's not. In my day-to-day travels and meetings I have seen a lot of funny things and a lot of wrong information, not because of people's malice, but simply because of a lack of information, or a lack of curiosity to know whether what they are saying has procedure or not. Far be it from me to want to assert myself or be the owner of reason, but what happens is that I have a lot of difficulty finding cool professionals to hire, as most focus on practical tools and tutorials .
Of course, all technical knowledge is necessary to have the basis of a concept, but this should not be the guide for your campaign. Once in a meeting the client asked me that he would like to do some SEO “work”. We create the documentation to start Phone Number List projects, we analyze the competition, the main words, we suggest the installation of analytical software and everything that you should know better than me. And with your eyes closed. On the day of the presentation meeting, exactly 45 minutes and 85 slides later, the client didn't understand anything .

That's right, nothing. He looked at me exactly the way my mother looks at me when I tidy up her email inbox. He certainly saw me as the nerd in that famous meme photo that's all over the internet. Super Nerd “Hi son, can you install Word on mom’s computer…” I was very upset, after all, after all the construction of the project he didn't understand anything.
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