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According to the AdEx study carried out by PwC on behalf of the Association of Internet Industry Employers IAB Polska, spending on online advertising in exceeded PLN billion. Interestingly, the automotive industry spent the most over share . However, driving traffic to a page will be ineffective if it is not properly optimized for conversions. We have prepared tips that will help you get more customers from your website by optimizing the conversion rate. How to increase sales in the automotive industry Set a specific goal. Shorten contact forms. Add automatic form completion. Add checked boxes by default. Customize forms for mobile devices.

Create an inviting Call to Action. What do you need to know about conversion rate optimization For a moment, let s go back to the research results cited earlier and check whether the automotive industry really uses online advertising intensively. For the test, we entered car dealer krakow in the search engine. It turns out that if we look at whatsapp mobile number list paid search results on Google, we will quickly find out that this is true callpage How to get more customers from the moto industry .webp It is also worth adding that the suggested rate per click CPC for such an ad is PLN So if we want to get clicks on the ad, we will pay PLN , without agency margin, etcExcept that such traffic is too small to acquire customers.



Dealers also do not invest in optimizing the pages to which they direct the advertisement. See how it was solved in the picture below the page is not adapted to encourage the user to perform an action. Callpage How to get more customers from the moto industry. You will generate a steady profit for example, if you manage to increase your conversion rate by , you get more conversions every month without generating additional traffic. The cost of acquiring a customer decreases with the same expenditure on advertising, you will acquire more customers. This means that for every zloty invested in attracting additional traffic, you will earn more profit.