Failure to include a call to action

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Most marketers understand that including a CTA is the foundation of a successful email marketing campaign. But it's even more important to keep this CTA clear and concise so that the subscriber has no trouble understanding the message.

Failing to articulate their CTA, and in the buying phone number lists midst of scrolling through their inbox, the subscriber is likely to swipe to delete.

As 2018 data shows, 40.61% of all web searches occur on mobile devices. This is a great opportunity for marketers to meet with customers during the screen break. But if your message is difficult to understand, it will most likely be deleted within three seconds.