Find the brand's key strengths

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While the trend of most marketers is to do “a little bit of everything,” the best marketers will just pick one strength and build on it. The tools are mainly focused on the decision-making stage, which has the effect of navigating the customer. When focusing on your brand's strengths, you should focus on product, commitment, experience, or price. Many marketing campaigns fail because the person in charge does not grasp these advantages.

If you have one strength and have optimized it, now is the time to shift your focus to another strength. For example, many brands start out with a product advantage but over time move to a strength of promise or experience.

Product: Your main strategy should focus on making the Job Function Email List product better. You must invest in innovation to stay ahead, stay ahead of the competition, and remain the preferred choice for your customers. Brands that focus on product strengths include Samsung, Tide, Google or Rolex.
Promise: Be different. To tell a compelling brand story, you need to Job Function Email List invest in an emotional connection. Really connect consumers on a deeper level of empathy with the core message of the brand. Companies that are successful with this exploit include Apple, Nike, Dove, and more.
Experience: Culture and business must be closely connected. After all, people reflect the quality of the product and the product speaks to the way people choose. When entering the market, you should invest in influencers and social networks – factors that are able to support and spread the user experience. Starbucks, Amazon, AirBnB, Ritz-Carlton, Netflix and Emirates airline are examples of success.




Price: The focus should be on the effectiveness and low cost of the product. You must master the factors related to the product and the fuel source. Some brands are very successful when focusing on price strengths Walmart, Kia, Expedia, McDonald's, Old Navy...
Like any other decision, it won't be easy for you to pick a strong point and focus on it. Each element has different investment focus, sales and marketing methods to achieve success. The common problem is that brands fail to realize who they are, and then misapply the strategy in the wrong context. Many brands choose to invest in strengths in a lack of choice, leading to heterogeneity within employees and how customers perceive them.